I Recruit, Therefore I Am

Month: May 2015

Overcoming The Challenge of Writing A Cover Letter

Let’s throw it out there: Cover Letter’s Suck.

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It’s okay. We’ve all been there. There’s no shame.

No matter the style, format, words or information that you choose, there is one essential element that no Cover Letter can be complete without:

That You Sit Down and Write It
 
If you’re copying and pasting, if you didn’t write yourself it or if you rushed it, we’re Recruiters, we’ll know. That’s what we’re paid for.  
 
If you do it right, it shouldn’t take more than an hour, during which time you will build the template for the Cover Letter that you will use for the rest of your life. So block the time, close the door, close all the crap in the background, and write.
 
 
We’ve all been there too. It helps to focus on your primary objective:
 
To Get A Job  
 
Okay. We’re writing a letter to get a job. Let’s start with our contact information: Name, Address and Phone Number(s).

So far, so good.

 
Let’s remember this is a Cover Letter we are writing, and all letters require that they be addressed to someone. This is where people can get tripped up. The generic greeting to use is To Whom It May Concern.
 
Honestly, if I take the time to read your Cover Letter and it is addressed To Whom It May Concern, I’m going to stop reading. Why? Because I don’t know whom it should concern and if it isn’t me, I don’t have time to figure it out.    

 
Moral of the story: Unless you believe yourself to be someone who’s qualifications speak so loudly to their excellence that the only salutation you feel required is To Whom it May Concern, best of luck. If that’s the case, you’re probably long past Cover Letters anyway.
 
For the rest of us, address the Cover Letter to someone. Anyone At the absolute minimum, make up a name.

Luckily, you shouldn’t have to do that. One of the nice features of LinkedIn is that, in some cases, it shows the person who posted the job. Perfect, address the Cover Letter to them and move on.

 
In a lot of cases though, it won’t be so easy and you’ll need to do some digging.
 
You’ll need to search the company employees. You’re looking for Managers/Directors/VPs of HR/Recruitment/Talent Acquisition, etc. Pick one of those names and use it. The more senior the title the better. At best you look like you know an important person in the company and at worst you don’t look like a job board spammer. Win-win.   
 
You’ve got work to do. We’ll pick up next with the body of the Cover Letter.  


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Why You Need A Cover Letter

If you want proof that nobody knows anything in the world of Recruitment, look no further than the Cover Letter.

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There is not a single document in Recruitment with more question marks surrounding it than the Cover Letter.

 
And every dime store philosopher has a spin they think your Cover Letter needs to land you the interview.
 
 
Unfortunately, You Need One.
 
 
I know what you’re thinking. I already said that Recruiters don’t like to read.
 
I’ll admit, my approach to Cover Letter’s is kind of like Boarder Security. I’ll check randomly or when suspicions arise.
 
But by and large they go unchecked.
 
Here’s the thing though. Whether they read it or not, statistics show that the vast majority of Recruiters will not even bother to open a resume unless it is accompanied by a Cover Letter.  
 
When I get a resume that doesn’t come with a Cover Letter, I start making assumptions:
 
Does this person think they are too good for Cover Letters?
Did they forget to attach it? That was dumb.
Maybe they were too lazy to write one?
 
Whatever the case, there is only one reason to write a Cover Letter and it’s the only one you need:
 
Because It Looks Better  
 
There are other reasons. It provides a more detailed explanation of why you’re the best person for the job. It lets you personalize your resume. It shows that you know how to effectively communicate in sentences and paragraphs. We could go on all day.
 
But at the very least, if there are two resumes that are about the same and an offer needs to be made to one of them, it doesn’t matter what the Cover Letter says, the one who wrote it is getting the job.
 
Period.
 
Because they did a little bit more. Because it looks better.     
 
Now that you know you have to write a Cover Letter, next we’ll talk about how to.  



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