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I can’t wait to read that pile of Information Architect resumes that came in over the weekend…
Said no Recruiter in the history of ever.
Why?
Because NOBODY LIKES TO READ.
If someone’s job in the agency is to do nothing but read resumes, you can pretty much guarantee that they’re the most junior person on site. In fact there’s only one person in the office getting paid worse than the resume reader.
Because nobody likes to read.
I don’t like to read. HR doesn’t like to read. The Hiring Manager doesn’t like to read.
Which means your mission, should you choose to accept it, is to write a resume that makes several people who don’t like to read, want to read it. Got it? Good luck.
When I read resumes I’m doing so to figure out who I want to call. I have a stack of 50 for one job. Ideally I want 3 to put forward to the client.
To find those 3 I’ll have to call at least 10.
During my first skim of the pile I’m looking at the basics. Do you live within range of the position? Do you have the minimum experience the job description requires? Are there any careless mistakes? Etc.
At this point, I’m looking for a reason to help the environment.
Next up I want to find the one’s I’m seriously going to consider reading. Those will include people with industry experience, anyone with “nice-to-haves,” those with similar past job titles or those wild cards that don’t fit the bill 100% but maybe if you get them on the phone they’ll tell you something interesting. If you have those things, make sure they are front and centre.
We’re down to about fifteen. I’ve e mailed the others to let them know that I’ll keep them in mind for anything else that they might be good for.
Now, to read a bit more in depth. If I’m looking for a System Administrator and your job title has been System Administrator for the past five positions, that sounded promising. But titles can be misleading and in the majority of cases are totally irrelevant. So I want to know exactly what you were doing in as few words as possible.
Having the correct Buzz Words that let me know you know something about what the job deception is asking for is important in making it this far.
But I also want to know: Do you sound like you know what you’re talking about? Did you in some way make a significant impact on something? Did you win an award? Do you have something that makes you look better than everyone else? And maybe most importantly, do you make a compelling case for how awesome you are?
And now we’re down to 10. Congratulations. You’re one of the lucky winners who are getting a call to talk about this job.
Don’t break the bank celebrating yet, though. The finish line is still a long way away.
There is no greater indicator of nobody knowing anything than the Resume.
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Whole books have been written on the subject. Entire classes are dedicated to it. And yet nobody has one golden secret for writing the perfect resume. It just doesn’t exist. Everyone has an opinion and none of them are guaranteed to produce right or wrong results. It’s a tough racket this resume writing.
Just know this:
There’s one person that you can always guarantee to please with your resume. It’s not me. And it’s not the hiring manager of the job you’re applying to. It’s YOU! A resume is a reflection of YOU. It’s a declaration of the value of YOU as a professional. If YOU can read what YOU’ve written and know that it makes YOU sound as awesome as YOU are, good job. YOU’ve written a resume.
The biggest problem I see with most resumes is that people don’t give themselves enough credit. They’re scared to toot their own horn. Modesty is no good in the resume business. Resume writing is like a competitive sport where you never see your competition. All you know is that you have a 1 in 100 shot of getting the job and if you don’t sell yourself like you’re the best that’s ever been, at least one of the other 99 probably will. In the job race there are only two places: first and everything else.
So before writing another word, stop and ask yourself: How Awesome Am I?
Did you jump to your feet and declare, I AM F%#$*&G AWESOME?
Ya? Good. You’re on your way to writing a great resume.
The vast majority though probably responded something more like this:
Because you haven’t given it much thought. No wonder you’re having trouble writing a resume. You don’t even know how awesome you are. Take some time to think about it. I’d even encourage you to write an “Awesome List”; a list of all the things you’ve done that make you awesome.
Did you win a prestigious award? Did you lead a team to the brink of destruction and back? Did you save the office from alien invasion? Did you make a difference? If you’ve done any of these things, or many, many others, then congratulations. You’re awesome.
Those are the things you want to base your resume around. These are the things that are going to get you through the door. When I read your resume you want me to think: This guy sounds awesome. I’m going to make a point of calling him. Not: This guy sounds exactly the same as the last 28 people who applied.
Because guess what? I didn’t call them and I’m probably not going to call you either. If I need to get you on the phone for you to explain to me why you’re awesome, you’re probably not awesome enough. Thanks anyway.
Once you have your list written we’ll pick up tomorrow to discuss how to start putting your awesomeness on paper.
So you’ve sat by the phone, day in and day out, for the past three weeks waiting for it to ring.
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Suddenly it does.
*Ring**Ring* William: Hello? Mike: Hey, is this William? William: Yes. Who’s this. Mike: Hey William it’s Mike from XYZ Recruiting. Listen, came across your profile on LinkedIn and wanted to reach out to see if you’re on the job market? William: Do you have a job for me? Mike: I’d love to have you come into the office so we can go over your skills and background in more detail and see if we can find something for you. William: Of course. Let me know when is good for you and I’ll be there. Mike: Great William, I’ll e mail you the details. *Click*
Although all I offer William is the chance to tell me about himself, in his elation this is probably closer to what he heard:
Mike: Hey William. I’d love to have you come into the office so we can discuss that job I want to give you.
Let’s make this perfectly clear. An interview with a Recruiter is NOT a job interview. It’s an invitation for you to tell me about yourself. It’s your chance to instill in me the confidence I need to put you forward to my client. It’s your chance to show me that you’re more of this:
And less of this:
It is by no means an indication that you will get a job. It isn’t even an indication that you’ll get put forward for a job. In some cases the Recruiter may not even have a job in mind when they call you into the office, but more on that later.
Recruiters have a minimum number of people they need to interview each week regardless of whether they have ten open job orders to fill or none. If they don’t do enough, they get fired. That’s how it works.
In my opinion, you should book as many interviews with Recruiters as you can afford to. Think about it. The more people you see, the more people will know you. The more people that know you, the more people that will talk about you and the more people that talk about you, the more chance that the right person is going to hear about you. If you’re on the job market, you want as many people talking about it as possible.
Plus, a face in an office will always been more memorable than a voice on a phone. Remember, memorable is what you want. If I’m seeing five to ten new people a week, plus taking phone calls every day, that’s a lot of names to potentially fall to the wayside. The people I’ll stay in touch with are the ones that stood out above the pack. The ones that are serious about finding a job. The ones that made me see dollar signs. Not the ones who couldn’t be bothered to come in.
It’s going to take some time and effort on your part. There’s a lot of Recruiters out there and some are going to waste your time. There’s nothing you can do about that. All you can do is try to be as memorable as possible. If you don’t risk seeing a couple of bad Recruiters, you’re never going to find the ones that are there to actually help you.
To every Recruiter, no matter how decent a human being he is she is, you are one thing:
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Always remember this.
The recruitment company needs to make money so it hires Recruiters and Sales professionals to maintain and grow it’s business.
We’re essentially door to door salesmen, put in place to preach the word of our talent and sell as many of them as possible.
Our routine looks something like this.
*Ring**Ring*
Audrey: “Hello?”
Recruiter: “Hello is this Audrey in HR?
Audrey: “Uh, yeah. Who’s this.”
Recruiter: It’s Mike from XYZ Recruiting.” Audrey: “Never heard of you.” Recruiter: “Was wondering if I could interest you in some of our best Front End Development talent?” Audrey: “I look after Training and Development, you’ll need to talk to someone in Strategic Sourcing. Bye.” *Click*
Okay, it’s not always that bad. Let me walk you through two scenarios.
Scenario 1
I show up at your front door selling vacuums. You open up, like my smile, my handshake, the cut of my suit, the twinkle of my eye and the charm of my greeting. You invite me in for tea.
I’m in luck. After a bit of friendly banter you let me know that your vacuum just sucked it’s last breath yesterday and you were about to head out to buy a new one. Bingo. I can taste the dollar signs.
I say “What luck! I’ve come with this year’s model; so new that it probably hasn’t even cooled yet. It’s suction is twice that of last year’s model, it’s filter trapping 98% of all dust particles and it’s bags made from a new material that kills 99% of germs that go into it. Not only will it make your house look nicer, it’ll make you happier and healthier just from using it. If you went to a store to get this you’d be paying $200. Too bad you can’t get them in stores until next month. That’s why I’m here to let you start using this baby and all it’s accessories today for a one-time offer of $89.95.You’ll be the talk of the neighborhood.”
You almost fall off your seat with joy when I pull this out:
Shall we go into the kitchen to fill out some paperwork and I’ll be on my merry way?
Scenario 2
Scenario 2 is exactly the same as Scenario 1, however this time, just when I’ve gotten you in the troughs of ecstasy, I pull this out:
The life is sucked out of the room as you take a beat, smile awkwardly and say “I’d rather see what Canadian Tire has to offer before agreeing to anything. Thanks for stopping by though.”
In Scenario 1 I had a product that I talked up and that lived up to your expectations when you saw it first hand. The sale was closed. In Scenario 2 I talked up the product exactly the same, but it did not meet the expectations that my pitch had built when it was finally shown. In spite of the good deal, I lost the sale.
To the Recruiter, you are the product. No matter how good my sale, I can’t change you. You are what you are. This is paramount to everything that I will write on this blog going forward.
Let it sink in again.
YOU ARE THE PRODUCT
Yes. You.
Not enough people know this. They think that Recruiters are there to help them find work. They are wrong. Recruiters are there to find good product and either sell it to their client or pass it off to an Account Manager who will.
If they can’t place you, they can’t make money. If they can’t make money, they get fired. If they get fired, who’s going to pick up their accounts and help get your resume read by a VP at one of the banks? And so it goes on and on.
Take that away and think about it for a day. You are the product. You shape the perception of yourself. You are in control of yourself. You are the key to making this work.
Look in the mirror and tell yourself that you’re a good product. That you’re worth your price tag. That there’s no reason someone wouldn’t want to buy what you have to offer. That you’re better than your competition. Let it sink in.
We’ll pick up tomorrow on what to look for in a Recruiter and how to differentiate the professionals from the con men.
