Overcoming The Challenge of Writing A Cover Letter
Let’s throw it out there: Cover Letter’s Suck.
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It’s okay. We’ve all been there. There’s no shame.
No matter the style, format, words or information that you choose, there is one essential element that no Cover Letter can be complete without:
That You Sit Down and Write It
If you’re copying and pasting, if you didn’t write yourself it or if you rushed it, we’re Recruiters, we’ll know. That’s what we’re paid for.
If you do it right, it shouldn’t take more than an hour, during which time you will build the template for the Cover Letter that you will use for the rest of your life. So block the time, close the door, close all the crap in the background, and write.
We’ve all been there too. It helps to focus on your primary objective:
To Get A Job
Okay. We’re writing a letter to get a job. Let’s start with our contact information: Name, Address and Phone Number(s).
So far, so good.
Let’s remember this is a Cover Letter we are writing, and all letters require that they be addressed to someone. This is where people can get tripped up. The generic greeting to use is To Whom It May Concern.
Honestly, if I take the time to read your Cover Letter and it is addressed To Whom It May Concern, I’m going to stop reading. Why? Because I don’t know whom it should concern and if it isn’t me, I don’t have time to figure it out.
Moral of the story: Unless you believe yourself to be someone who’s qualifications speak so loudly to their excellence that the only salutation you feel required is To Whom it May Concern, best of luck. If that’s the case, you’re probably long past Cover Letters anyway.
For the rest of us, address the Cover Letter to someone. Anyone At the absolute minimum, make up a name.
Luckily, you shouldn’t have to do that. One of the nice features of LinkedIn is that, in some cases, it shows the person who posted the job. Perfect, address the Cover Letter to them and move on.
In a lot of cases though, it won’t be so easy and you’ll need to do some digging.
You’ll need to search the company employees. You’re looking for Managers/Directors/VPs of HR/Recruitment/Talent Acquisition, etc. Pick one of those names and use it. The more senior the title the better. At best you look like you know an important person in the company and at worst you don’t look like a job board spammer. Win-win.
You’ve got work to do. We’ll pick up next with the body of the Cover Letter.
